As the brain child of a former National editor for News World Report, Beliefnet.com has certainly found its niche. While working at News Week in the late 90's, Steve Waldman its Editor-in-Chief, began to take note, that when stories about religious themes made the cover sales went up, and wonder Why the gap in supply and demand for religious information was not more aggressively covered by the main stream media. On a more personal level—Waldman, a Jew married to a Christian and parent of two children, was also in search of answers that would reflect his unique spiritual needs—thus the birth of Beliefnet. Here, in a candid interview —Waldman chats about the business of religion. The motivation behind Beliefnet, the challenges of merging faith, business and the internet, and how he remains focused in a maze of religious perspectives. FULL FEATURE
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